Have you ever found the perfect lip gloss that delivers shine without the sticky mess? Tower 28’s ShineOn Lip Jelly has taken the beauty world by storm, and Amazon shoppers can’t stop raving about it.
This innovative lip gloss combines the best of both worlds with the shine of a gloss and the comfort of a balm. Let’s dive into why this product deserves a spot in your makeup bag.

Key Takeaways:
Here are the essential points that make Tower 28 ShineOn Lip Jelly stand out from other glosses:
- Non-sticky formula with a lightweight, comfortable feel that won’t leave you dealing with hair getting stuck to your lips
- Five nourishing oils including apricot kernel, avocado, castor, raspberry seed, and rosehip oil for deep moisturization
- Clean beauty credentials featuring vegan, cruelty-free, and dermatologist-tested formulas perfect for sensitive skin
- Versatile wear options from sheer one-coat application to buildable coverage for bold looks
- Impressive shade range with 12 colors including clear options and trendy milky nude tones
- Long-lasting hydration that keeps lips comfortable even after the gloss wears off
Tower 28 ShineOn Lip Jelly Magic Clear with Gold Shimmer
The Magic shade brings sparkle to any look with its clear base and stunning gold shimmer. This Amazon’s Choice product features a unique jelly formula that feels weightless on your lips. The shimmer particles are finely milled, creating a sophisticated glow rather than chunky glitter. Beauty enthusiasts love how this shade works perfectly over any lip color or on its own for a natural enhancement.
The gold shimmer catches light beautifully without looking overdone. This makes it perfect for both daytime wear and evening events. The clear base ensures the shimmer doesn’t alter your natural lip color, making it universally flattering. Many Amazon reviewers mention how comfortable this feels during long wear periods.
Tower 28 ShineOn Milky Lip Jelly Pistachio
The Pistachio shade represents the perfect “my lips but better” color with its milky nude pink tone. This shade has become incredibly popular on social media for good reason. The milky finish creates a soft, natural look that enhances your lips without appearing artificial. The nude pink undertones work beautifully with various skin tones.
This moisturizing formula contains apricot and raspberry seed oils that provide lasting comfort. Users appreciate how buildable this shade is, allowing for subtle everyday wear or more dramatic looks. The non-sticky texture makes it easy to reapply throughout the day without feeling heavy or uncomfortable.
Tower 28 ShineOn Lip Jelly XOXO Pink Shade
The XOXO shade delivers a beautiful sheer pink that flatters virtually everyone. This versatile color works perfectly for those who want a pop of color without commitment. The pink tone has cool undertones that complement both warm and cool skin tones. Many customers describe this as their go-to everyday shade.
The sheer coverage builds up nicely for those wanting more intensity. The formula glides on smoothly without dragging or pulling on delicate lip skin. Beauty lovers appreciate how this shade photographs beautifully, making it perfect for selfies and video calls. The moisturizing properties keep lips comfortable all day long.
Top 3 Alternatives for Tower 28 Lip Gloss
Tower 28 LipSoftie Ube Vanilla Hydrating Treatment
The LipSoftie collection offers a different approach with tinted lip treatment balms. The Ube Vanilla flavor provides a unique sensory experience with its sweet, comforting scent. This product combines the hydration of a lip mask with a subtle sheer burgundy tint. The treatment formula works overtime to repair and protect your lips.
This moisturizing lip mask formula contains quality ingredients that deeply nourish lips. Users love how this product feels more substantial than traditional lip balms while still being comfortable to wear. The burgundy tint adds just the right amount of color for a natural flush. Many customers use this as an overnight treatment for severely dry lips.
The Science Behind Tower 28’s Non-Sticky Formula
Tower 28 has revolutionized lip gloss by creating a formula that delivers high shine without the traditional stickiness. The jelly texture comes from a unique blend of ingredients that provide slip and comfort. The brand uses specific molecular weights of ingredients that create the perfect consistency for easy application and comfortable wear.
The five oil blend works synergistically to provide both immediate comfort and long-term lip health. Apricot kernel oil provides vitamins and antioxidants, while avocado oil delivers deep moisturization. Castor oil creates the glossy finish, raspberry seed oil offers protection, and rosehip oil provides healing properties. This combination creates a formula that feels more like skincare than traditional makeup.
Color Range and Shade Selection Guide
Tower 28 offers an impressive 12 shade range that caters to different preferences and skin tones. The original seven shades include Wild (raspberry), XOXO (pink), Fire (orange), Fear Less (berry), Chill (clear), Spicy (red), and Magic (clear with gold shimmer). Each shade provides buildable coverage that works for various occasions.
The Milky collection features five shades inspired by alternative milks: Pistachio, Coconut, Cashew, Oat, and Almond. These shades offer a softer, more muted approach to color with their signature milky finish. The neutral tones work beautifully for everyday wear and complement the current trend toward effortless beauty looks.
Ingredient Breakdown and Skin Benefits
The clean ingredient list makes Tower 28 suitable for sensitive skin types. The formula excludes common irritants while including beneficial components. Polybutene and hydrogenated polyisobutene provide the glossy finish, while the oil blend delivers the skincare benefits. The formula is free from parabens, sulfates, and synthetic fragrances.
Vitamin-rich oils provide antioxidant protection against environmental damage. The raspberry seed oil contains natural SPF properties, while rosehip oil promotes healing and regeneration. Avocado oil delivers essential fatty acids that help maintain the lip barrier. This thoughtful ingredient selection makes the gloss beneficial for lip health beyond just appearance.
Application Tips and Techniques
Achieving the perfect Tower 28 look requires understanding how to work with the jelly formula. Start with clean, exfoliated lips for the smoothest application. The formula glides on easily, but taking your time ensures even coverage. For sheer coverage, apply directly from the tube with light pressure.
For buildable intensity, allow the first layer to set before adding more product. The jelly formula layers beautifully without becoming thick or uncomfortable. Use a lip brush for the most precise application, especially when creating defined lip lines. The non-sticky formula makes it easy to blend and perfect your look without rushing.
Longevity and Wear Performance
Tower 28 ShineOn Lip Jelly offers impressive wear time considering its comfortable formula. Most users report 2-3 hours of visible shine before needing to reapply. The moisturizing benefits continue even after the glossy finish fades. Many customers appreciate how their lips feel better after wearing the product.
The fade pattern is gradual and even, avoiding the patchy look common with other glosses. The oils continue to condition lips throughout the wear time. For extended wear, customers recommend applying over a lip liner or balm. The comfortable formula makes frequent reapplication enjoyable rather than necessary.
Comparing Tower 28 to Other Premium Lip Glosses
When compared to other high-end glosses, Tower 28 stands out for its unique texture and comfortable wear. Unlike traditional glosses that prioritize shine over comfort, this formula delivers both equally well. The price point of $16 positions it competitively against other clean beauty brands while offering superior performance.
The ingredient quality rivals more expensive options while remaining accessible to a broader audience. Many beauty editors and influencers have praised the formula’s innovation in solving common gloss problems. The brand’s commitment to sensitive skin compatibility sets it apart in a crowded market.
Best Uses and Styling Suggestions
Tower 28 ShineOn works beautifully in various makeup looks from natural to glam. For everyday wear, the sheer shades provide just enough enhancement without looking overdone. The clear shades work perfectly over lipstick to add dimension and comfort. Evening looks benefit from the buildable coverage and high shine finish.
Layering techniques can create custom shades and intensities. Try layering different shades for unique color combinations. The comfortable formula makes experimental looks enjoyable to wear. Many makeup artists use Tower 28 as a finishing touch to complete professional makeup applications.
Customer Reviews and Real User Experiences
Amazon customers consistently praise the comfortable formula and beautiful finish. With over 1,100 reviews and a 4.6-star rating, the product has proven its worth to real users. Common praise includes the non-sticky texture, moisturizing properties, and flattering shade range. Customers appreciate how the gloss photographs well for social media.
Constructive feedback typically focuses on personal shade preferences rather than formula issues. Some users wish for more intense color options, while others love the subtle approach. The majority of customers report purchasing multiple shades after trying their first one. Long-term users note improved lip condition from regular use.
Tower 28 LipSoftie Dulce de Leche Treatment Balm
The Dulce de Leche flavor offers another delicious option in the LipSoftie range. This sheer nude gloss provides subtle enhancement with its comforting scent. The treatment formula goes beyond typical lip balms to provide intensive care. The nude tint works beautifully for those preferring neutral tones.
This hydrating formula performs double duty as both treatment and color. Users love the creamy texture that melts into lips for immediate comfort. The dulce de leche scent provides a sweet, indulgent experience during application. Many customers use this product as their nighttime lip treatment for maximum benefit.
Frequently Asked Questions
Is Tower 28 lip gloss worth the price?
Yes, Tower 28 lip gloss offers excellent value for its $16 price point. The unique jelly formula, clean ingredients, and comfortable wear make it competitive with higher-priced alternatives. The moisturizing benefits and buildable coverage provide versatility that justifies the investment.
How long does Tower 28 lip gloss last on the lips?
Tower 28 ShineOn Lip Jelly typically provides 2-3 hours of visible shine and gloss. The moisturizing effects continue even after the glossy finish fades. Reapplication is easy and comfortable due to the non-sticky formula.
Can people with sensitive skin use Tower 28 lip gloss?
Tower 28 specifically formulates products for sensitive skin. The brand excludes common irritants and includes soothing ingredients. The products are dermatologist-tested and have received positive feedback from users with sensitive skin conditions.
What makes Tower 28 different from other lip glosses?
Tower 28’s jelly formula provides high shine without stickiness. The inclusion of five nourishing oils sets it apart from traditional glosses. The clean ingredient list and sensitive skin focus differentiate it from conventional beauty brands.
Which Tower 28 shade is best for beginners?
Pistachio and XOXO are excellent starting shades for Tower 28 newcomers. Both offer flattering, buildable color that works with various skin tones. Chill provides a clear option for those wanting shine without color commitment.
Does Tower 28 lip gloss work well over lipstick?
Yes, Tower 28 ShineOn works beautifully over lipstick to add shine and comfort. The non-sticky formula won’t disturb the underlying color. Many users appreciate how it transforms matte lipsticks into more comfortable, glossy finishes.
