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Drunk Elephant Shampoo Review: Worth The Hype?

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Fine, limp hair that goes flat by lunchtime is a real frustration. You wash it, it looks great for a few hours, then it falls. Add color-treated strands into the mix and most shampoos either strip your dye or coat your hair in silicone weight.

The Drunk Elephant Cocomino Glossing Shampoo promises a different route. It is sulfate-free, silicone-free, and fragrance-free, built around coconut-based cleansers and amino acids. I wanted to know if it actually delivers shine and body, or if you are paying $25 for good marketing. Here is my honest take after real use.

Quick note: I am a makeup artist, not a dermatologist. This is my experience plus research. Please patch test if your scalp is sensitive.

In A Nutshell:

  • Best for fine to normal hair: This shampoo cleans well without weight. If your hair goes flat easily, it helps keep body and lift.
  • Color-safe formula: No sulfates and no harsh SLS, so it is gentle on color-treated hair and does not strip dye quickly.
  • Fragrance-free (mostly): There is a light natural almond scent from sweet almond oil that fades fast. Good for scent-sensitive folks.
  • Amino acid rich: The formula is packed with skin-identical amino acids that support hydration and hair strength.
  • Not for very dry or thick hair: If your hair is coarse or parched, this may feel drying. The Silkamino version suits you better.
  • Premium price: At around $25 for 8 oz, it is a splurge. A little goes far, so it lasts, but it is not budget-friendly.

What Is Drunk Elephant Cocomino Glossing Shampoo?

Drunk Elephant Cocomino Glossing Shampoo - 240 ml/8 oz - Coconut Amino Acids - Clean Clinical - Sulfate-Free - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils, Silicones, and SLS
  • WHAT IT IS: A sulfate-free, color-safe shampoo that effectively lifts dirt, styling products, and other substances without damaging or stripping color. Improves manageability and gives hair a healthier appearance with visible body and bounce.
  • WHAT ELSE TO KNOW: Adds strength, smoothness, and shine while acting as a heat protectant for hair. A blend of moisturizing sweet almond oil and almond extract creates a natural light almond scent that dissipates quickly.

Last update on 2026-07-20 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

This is a sulfate-free, silicone-free shampoo from Drunk Elephant, the brand known for its “clean-clinical” skincare. The hair line was made with celebrity stylist Chris McMillan, the man behind Jennifer Aniston’s famous cuts.

The idea is simple. Founder Tiffany Masterson treats the scalp as skin. So this shampoo skips the brand’s “Suspicious 6”: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances, and SLS.

It uses coconut-derived surfactants to create a gentle foam that lifts dirt and product buildup. The “glossing” claim comes from a blend of oils and coconut alkanes that mimic shine without silicone coating.

It is aimed at people who want clean ingredients and color-safe cleansing. Think fine to normal hair that needs a light, non-stripping wash. The 240ml bottle sits at the premium end of the shelf.

Key Ingredients That Actually Matter

The ingredient list is long, but a few players do the heavy lifting. Let me break down what is worth knowing.

The cleansing comes from Sodium Lauroyl Methyl Isethionate and Sodium Cocoyl Isethionate. These are mild coconut-based surfactants. They clean without the squeaky, stripped feeling that sulfates cause.

For shine, the star is Coconut Alkanes. This is a silicone alternative that gives smooth slip and gloss, then evaporates instead of building up on your strands.

Then there is the amino acid complex: arginine, glycine, serine, proline, and more. These are skin-identical ingredients that bind water and support the hair’s keratin structure.

You also get nourishing oils like marula, argan, and sweet almond oil. These add softness. Panthenol (pro-vitamin B5) rounds it out for extra hydration and easier combing.

Top 3 Alternatives For Drunk Elephant Cocomino Shampoo

If Cocomino is not the right fit, or you want to compare before buying, these three are strong picks in the same clean, sulfate-free space.

Verb Ghost Shampoo

Sale
VERB Ghost Shampoo, 32 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan, No Parabens or Harmful Sulfates
  • WEIGHTLESS SHAMPOO: Verb’s moisturizing moringa oil Ghost Shampoo gently cleanses fine and easily weighed down hair; the color safe shampoo smooths frizz and promotes radiant shine for all hair types
  • INGREDIENTS: Moringa Oil in the moisturizing shampoo nourishes and smooths frizz, Sunflower Seed Extract provides sun protection, Green Tea Extract protects and Aloe Vera enhances elasticity

Last update on 2026-07-20 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

Living Proof Perfect Hair Day Shampoo

Living proof Perfect hair Day Shampoo Hydrating Shampoo for Women, Gently Cleansing & Enhances Shine, 8 oz
  • Delivers long-lasting hydration and shine for soft manageable hair with a luxurious lather
  • Deeply cleanses to remove dirt oil sweat buildup and pollution for a fresh healthy scalp

Last update on 2026-07-20 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

OUAI Fine Hair Shampoo

OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat, Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free, 10 Oz
  • Turn The Volume All The OUAI Up: Is volume just a button on your phone? This thickening shampoo delivers major bounce and lasting volume with a gentle clean that doesn't strip. So you can finally be fine with being fine.
  • Stronger Strands, Less Breakage: Biotin reduces breakage, hydrolyzed keratin smooths and adds shine, and chia seed oil thickens and volumizes without weighing hair down. Apply to roots and work through to ends.

Last update on 2026-07-20 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

The Unboxing And First Impressions

The bottle arrived in Drunk Elephant’s signature style. Bright, playful, and clearly labeled. The pump-top bottle feels sturdy and looks good sitting on a shower shelf.

My first surprise was the texture. This is not your usual thick gel shampoo. It is light and almost runny, so watch out. It nearly slipped off my palm before I got it to my scalp.

The scent caught me off guard too. It is marketed as fragrance-free, but there is a soft almond, marzipan-like smell from the natural oils. It is faint and disappears fast in the shower.

The pump dispenses cleanly, which I appreciate. No mess, no fumbling with a cap. It feels like a considered piece of packaging, not an afterthought.

How It Feels: Lather, Rinse, And Absorption

Here is where sulfate-free shampoos usually disappoint. Many barely foam. This one is pleasantly different.

The lather is gentle but real. It builds into a soft, creamy foam that spreads easily across the scalp. You do not need much product, which is good news at this price.

Rinsing is quick and clean. The formula washes out without any slippery residue. My scalp felt genuinely clean rather than coated or stripped.

After drying, my fine hair had noticeable body. It did not fall flat the way it does with heavier shampoos. There was a soft, natural shine too, though not a dramatic mirror gloss.

One thing to note: because there are no silicones, your hair can feel slightly less “slippery” while wet. A conditioner fixes this fast, so keep one on hand.

Does It Really Add Shine? Honest Take

The name promises “glossing,” so let me be straight about the shine claim.

The brand says it creates gloss through coconut alkanes and nourishing oils. My honest observation? The shine is real but subtle. It is a healthy, natural glow, not a high-wattage shine.

If you are used to silicone shampoos, adjust your expectations. Silicone gives instant, dramatic shine by coating the strand. This one gives shine by keeping hair healthy and clean, which is a slower, gentler effect.

Over a few weeks, my hair looked healthier overall. Less dull, a bit more light-reflecting. That felt like genuine improvement, not a temporary coating.

So yes, it adds shine. Just know it is understated and buildable rather than immediate. For fine hair that gets weighed down easily, this trade-off is usually worth it.

Is It Good For Color-Treated Hair?

This is one of Cocomino’s strongest selling points, and I think the claim holds up.

The formula is sulfate-free and free of harsh SLS. Sulfates are the main culprit that fades color fast by stripping the cuticle. Without them, your dye holds longer.

The pH-balancing ingredients like citric acid and sodium lactate help keep the cuticle smooth. A smoother cuticle traps color better and reflects more light.

I have colored highlights, and I did not notice unusual fading during my testing. My color-treated strands stayed vibrant and did not feel roughed up.

If you spend money on salon color, a gentle cleanser like this protects that investment. It is a smart pick for blondes, brunettes with gloss treatments, and anyone with fresh dye. Just pair it with the matching conditioner for the best result.

The Downsides: Who Should Skip This

I want to be honest, because no product suits everyone. This shampoo has real limits.

If you have very dry, coarse, or thick hair, this may leave you wanting. Without silicones, it will not smooth heavy frizz on its own. Drunk Elephant’s Silkamino shampoo is the better match for you.

The price is a real barrier. At around $25 for 8 oz, it costs far more than drugstore options. It lasts a while, but the upfront cost stings.

The runny texture takes getting used to. If you are not careful, you will waste product down the drain.

And while it is low-scent, the almond note is not truly “nothing.” Very scent-sensitive people should still patch test. A few users online also find it does not clean oily scalps deeply enough between washes.

What Real Users Are Saying

I dug through consumer feedback to see if my experience matched the crowd. Mostly, it did.

Fans love that it is gentle and low-scent. People with fine hair repeatedly praise the clean, non-weighed-down feel. Many say a little goes a long way, softening the price complaint.

Reviewers with sensitive scalps appreciate the fragrance-free approach. Several fragrance-avoidant users specifically sought out this line and were happy with it.

The critics are consistent too. Some feel it is overpriced for the bottle size. Others with thick or dry hair found it not moisturizing enough and switched to the Silkamino version.

A common theme: this works best paired with the matching conditioner. Used alone, some found their hair a touch tangly. Overall, the feedback leans positive for the right hair type.

My Verdict: Is It Worth It?

So, worth the hype? For the right person, yes.

If you have fine, normal, or color-treated hair and you value clean, fragrance-free formulas, this is a lovely shampoo. It cleans gently, adds soft body, and protects your color. My hair looked healthier over time.

But it is not a universal winner. If your hair is dry, thick, or coarse, or if you need heavy frizz control, look elsewhere. The Silkamino version or a richer alternative will serve you better.

The price is the sticking point. You are paying a premium for clean ingredients and thoughtful formulation. Whether that is worth it depends on your budget and priorities.

For me, it earns a spot for low-scent, gentle washing. I would repurchase for my fine-hair clients. Just go in with realistic shine expectations and pair it with conditioner.

Frequently Asked Questions

Is Drunk Elephant Cocomino Shampoo sulfate-free?

Yes. It is completely sulfate-free. It uses gentle coconut-derived cleansers like sodium cocoyl isethionate instead of SLS, which makes it safe for color-treated and sensitive hair.

Does this shampoo have fragrance?

It is marketed as fragrance-free, with no added synthetic fragrance. There is a light, natural almond scent from sweet almond oil and extract. It is faint and fades quickly, so most scent-sensitive users tolerate it well.

What hair type is Cocomino best for?

It shines on fine, normal, and color-treated hair. It cleans without adding weight, so it keeps body and lift. If your hair is very dry, thick, or coarse, the Silkamino shampoo is a better fit.

Do I need to use the matching conditioner?

You do not have to, but I recommend it. Because there are no silicones, some users find their hair slightly tangly when using the shampoo alone. The Cocomino Marula conditioner adds slip and smoothness.

Is it worth the price?

That depends on you. At around $25, it is a splurge. A little goes far, so one bottle lasts. If you value clean, gentle, color-safe formulas and have the right hair type, many find it worth it.

Can it help with a flaky or oily scalp?

It is gentle and scalp-friendly, which suits mild sensitivity. For heavy oil or flaking, pair it with the brand’s T.L.C. Happi Scalp Scrub. Some users with very oily scalps find it does not deep-clean enough alone.